ANCHOR: Used to indicate the part of a hypertext link that marks the hot spot (the part the users click on).

AUTO RESPONDER:  Server software that can be set up to send automatic e-mail replies to anyone sending you e-mail.  The reply usually takes the form of a text file.

BACKGROUND SOUND: A sound clip that is played one or more times when a web page loads.

BOOKMARK: A named location on a web page that can be the target of a hyperlink.  Bookmarks allow web designers to link to a specific section of a target page.

BROWSER: A program used to view pages on the World Wide Web. The two most popular browsers are Microsoft Internet Explorer and Netscape Navigator.

CONSULTATION: Specific to StoreCarts - E-mail conversations between StoreCarts web designers and clients, providing advice and recommendations on their web site.

DISCUSSION FORM: Is a web page that supports interactive discussions by site visitors.  Visitors submit topics or responses by entering and then submitting text in a form.  Visitors can search the group using a search form, or access articles using a table of contents.

DOMAIN NAME: This is the address of a network location that identifies the owner of that address.  Canadian domains use suffix .ca, US domains usually use .com, .net or .org.  A domain name functions as an online version of your street address and telephone number.

E-MAIL- ELECTRONIC MAIL: This is the exchange of electronic text messages and files between computers over the Internet.

E-MAIL ALIAS:  An e-mail address on a virtual host server that works essentially the same as a normal e-mail address except that it is not tied to an internet service provider. It has to be forwarded to your existing e-mail address in order for you to receive its mail. 

E-MAIL FORM: Is a web page form that gathers information from a customer, formats it and sends it to a pre-determined e-mail address.  It needs an actual user to fill in, thus preventing  junk mail from being broadcast to you.  You only receive mail from people who access your web page and fill in the form.  IE: You do not have to make your e-mail address public.  Also if a person takes the time to fill in a form, you know they are truly interested.

E-MAIL LINK: An active web page hyperlink that automatically boots a users e-mail program, so they can send you mail.

EXTERNAL LINK:  A hyperlink from text or graphic to a file or web page somewhere on the worldwide web.

FAQ - FREQUENTLY ASKED QUESTIONS: A web page listing common questions and answers on a particular subject, usually pertaining to the current site.

FEEDBACK FORM: A web page form providing a way for users to comment on your site.  A guest book is a common feedback form.

FTP - FILE TRANSFER PROTOCOL: The Internet protocol that transfers files from one computer to another over standard phone lines.  Used by web site designers/developers to upload a web site to a virtual host server.

GRAPHIC: Term used to describe a picture, drawing or photograph in electronic form. The most common formats are jpg and gif.

GUEST BOOK: Is a specialized type of feedback form that collects information about visitors, and provides visitors with a place to view other peoples comments on whatever topics you propose.

HIT COUNTER: Is a web page component that keeps track of the number of visitors to your web site.  Usually located at the bottom of the home page, but can be used on any page.

HOME PAGE: Is the default entry page for a set of web pages hosted on the world wide web. Usually named index.html, index.htm or default.html

HTML - HYPERTEXT MARKUP LANGUAGE:  A set of source code commands (tags) that make the word, images, links and other content appear the way they are suppose to in a web browser window.

HTTP - HYPERTEXT TRANSFER PROTOCOL: The internet protocol that enables web browsers to retrieve information from world wide web servers.

HYPERLINK: Is a link from text or graphic to another page in you web site  or to a file or page on the world wide web.

IMAGE SCANS: The actual conversion of physical pictures or photographs to an electronic format using a scanning device connected to a computer.  

IP ADDRESS - INTERNET PROTOCOL ADDRESS:  A number that identifies a computer that is connected to the internet, just as your phone number identifies you on a telephone network.  Your ISP internet service provider will assign your computer an IP address.  Your business web page will have a different IP address..

INTERNET: The worldwide collection of computer networks that use the same protocol to communicate with one another.  High speed data communication lines connect thousands of host computers together.  The world wide web, e-mail, and newsgroups are some of the many services offered by the Internet.

ISP - INTERNET SERVICE PROVIDER: A business that provides a local connection to the Internet for browsing the web and using e-mail services.

MAINTENANCE: The weekly or monthly updating of your web site by a web designer/developer. 

MARQUEE: A region on a web page that displays a horizontal scrolling text message.

MODEM: A device that translates between the digital signals a computer uses and the analog signals suitable for transmission over telephone lines.  A modem permits computer users to communicate with one another through their computers over telephone/cable  lines.

PAGE BANNER: A section of a web page containing a graphic element or text.  Usually displayed at the top and used for a page title or advertising link.

PGP - PRETTY GOOD PRIVACY: Personal encryption software used to encrypt e-mail messages or shopping cart orders between a virtual host and a business computer.  Do not be fooled by the name, this is a powerful 40/128 bit encryption software system.

PUBLISH: The process of uploading of your web pages to the virtual server via FTP.  This makes your web site available for public display, similar to when a book is published.

RECIPROCAL LINK: Is a pre-arranged hyperlink from your web site to another and vice versa. (You provide a link to their page if they provide a link to yours).

SEARCH ENGINE: Is a program that searches for keywords within pages, files, newsgroup articles, etc.  On-line companies employ complex programs called robots or spiders to retrieve information from the Internet.  This information is then compiled, sorted and categorized.  Users of search engines only have to enter a keyword in a search box to retrieve hundreds or thousands of web sites. 

SEARCH FORM: Is an active entry form on a web page where users can enter keywords in a search box to search your entire site to bring up pages containing that keyword.

SCANNING: The physical act of taking a photograph and converting it into a picture file format (usually JPG or GIF),  by way of a mechanical/electrical device.

SIGNATURE FILE:  Is a text file residing on your computer that your e-mail program adds to outgoing e-mail messages. A signature file usually contains your personal name, company name, e-mail address, telephone and fax numbers. 

SITE CERTIFICATE:  A third party certificate in the form of an electronic document which is bought by your company to prove who you are.  Two popular certificates are Verisign and Thawthe.

SITE MAINTENANCE: The daily, weekly or monthly updating of your web site by a web designer/developer. 

SITE MAP: A web page that provides an index or guide to the rest of the site.  It shows how the web site is organized.  You can easily link directly from this page to any other page on the site. 

SSL- SECURE SOCKETS LAYER: High security 40/128 bit encryption system used to prevent the interception of critical information.  Primary purpose of SSL is to enable secure financial transactions on the world wide web.  Most web browsers and many virtual host servers have SSL included.

STATISTICS: Web site traffic statistics, more detailed that just a hit counter. Is an optional service provided by your virtual web host.

TABLES: Rows and Columns of cells on a web page used to arrange data systematically, or organize the layout of the page. 

THUMBNAIL: A small picture on a web page, containing a hyperlink to the full size picture.  Used to load pages with large graphics or pictures more rapidly in a web browser. 

URL - UNIFORM RESOURCE LOCATOR: Every document on the World Wide Web has a unique identity, known as a Uniform Resource Locator, or URL. The URL is displayed in the web browser in an area labeled Address or Location, depending on the particular browser in use. The most common form is http://www.yourcompany.com

VIRTUAL HOST: Internet hosting server located off the clients premises.  Used to store a web site to make it viewable on the world wide web.

WATERMARK: Background graphic used to decorate and identify web pages.

WEBMASTER: The person or people who maintain a web site.

WEB PAGE: An HTML document containing text, pictures, graphics and other active elements.

WEB BROWSER: A program used to view pages on the World Wide Web. The two most popular browsers are Microsoft Internet Explorer and Netscape Navigator.

WEB SITE: An interlocking set of HTML document pages linked together on a virtual host server.

WWW - WORLD WIDE WEB: The consortium of interlinked hypertext documents residing on virtual servers all over the world.  The WWW was developed for the European Laboratory for particle physics by Tim Berners-Lee in 1990.

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